By Nicholas Oakes
Breakfast might just give you more than a morning boost of energy. It’ll offer you a look into the past.
Summerside’s Wyatt Heritage Properties is part of a partnership of the Canadian Museums Association and Kellogg’s cereal to offer adventure passes on cereal boxes.
Lori Ellis, Summerside’s Manager of Heritage and Cultural Properties, says she signed up Wyatt Heritage’s five properties right away when the opportunity arose to join in the promotion.
“It’s an attempt to get younger people and families into museums,” Ellis said. “The goal for Kellogg’s is to align their family of cereals with the social value of museums, and the family experience of shared time together.”
The passes can be found on the back of Rice Krispies Frosted Flakes, Froot Loops, Corn Pops, Mini-Wheats, and Raisin Bran boxes. The boxes are already in circulation with the passes usable starting April 1.
Ellis is excited to have Summerside a part in the promotion.
“This is a tremendous opportunity for a national public awareness campaign for museums.”
The passes are valued up to $10 and are redeemable at participating Museums across Canada and can also be used for other savings if presented at Wyatt Heritage site that does not have a built in museum admission.
The campaign runs until July 1 and was open to all museums, galleries, zoos, historic sites, sports halls of fame and related heritage institutions across Canada.